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Recommended reading for marketing students
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The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $10.85 / Used from: $3.83
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just CausesRobin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
Buy new: $21.72 / Used from: $6.97
Selling the Invisible: A Field Guide to Modern MarketingSelling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Buy new: $14.07 / Used from: $0.01
Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $11.97 / Used from: $7.02
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and ClientsHow to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox
Buy new: $10.90 / Used from: $0.01
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $10.87 / Used from: $0.67
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterPurple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
Buy new: $15.61 / Used from: $12.97
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel
Buy used from: $0.01
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.45 / Used from: $7.80
Managing Customers for Profit: Strategies to Increase Profits and Build LoyaltyManaging Customers for Profit: Strategies to Increase Profits and Build Loyalty by V. Kumar
Buy used from: $19.24
Crossing the ChasmCrossing the Chasm by Geoffrey A. Moore
Buy new: $12.23 / Used from: $4.20
Positioning: The Battle for Your Mind, 20th Anniversary EditionPositioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
Buy new: $16.84 / Used from: $5.90
Will & Vision: How Latecomers Grow to Dominate MarketsWill & Vision: How Latecomers Grow to Dominate Markets by Gerard J. Tellis
Buy used from: $10.35
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
Buy new: $10.88 / Used from: $5.51
The End of Marketing as We Know ItThe End of Marketing as We Know It by Sergio Zyman
Buy new: $11.67 / Used from: $0.01
Chaotics: The Business of Managing and Marketing in the Age of TurbulenceChaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler
Buy new: $8.66 / Used from: $0.48
Brand Leadership: Building Assets In an Information EconomyBrand Leadership: Building Assets In an Information Economy by David A. Aaker
Buy new: $20.06 / Used from: $10.80
Competitive Strategy: Techniques for Analyzing Industries and CompetitorsCompetitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Buy new: $25.33 / Used from: $14.03
Spent: Sex, Evolution, and Consumer BehaviorSpent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
Buy new: $10.78 / Used from: $4.05
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