High Tech Product Strategy, Product Management By an Amazon.com customer | |
 | In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. (Rick) Chapman Buy new: $17.12 / Used from: $2.60 Good examples of what not to do. Mostly 80s and 90s software industry goofs. Entertaining as well as educational! |
 | Marketing High Technology by William H. Davidow Buy new: $24.89 / Used from: $0.01 Oldie but goodie! |
 | The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) by Clayton M. Christensen Buy used from: $2.23 Innovation topic. A must read! |
 | Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore Buy new: $27.50 / Used from: $4.27 A must read for any one managing the entire life cycle of a technology or major product line. |
 | Product Strategy for High Technology Companies by Michael McGrath Buy new: $27.94 / Used from: $4.41 Written by Michael E. McGrath, who is the retired 'M' in "PRTM." http://www.prtm.com Reviews focus vs. diversification, short-term vs. long-term, current product platform vs. new product platform, business Alpha vs. business Beta, research vs. development, and high risk vs. low risk. |
 | Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries Buy new: $16.84 / Used from: $5.90 A must read for any one involved in positioning! |
 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries Buy new: $10.87 / Used from: $2.88 A must read for any one involved in positioning or marketing high tech in general. |
 | Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout Buy new: $16.47 / Used from: $14.30 More on positioning and differentiation! |
 | Weird Ideas That Work: How to Build a Creative Company by Robert I. Sutton Buy new: $11.20 / Used from: $3.00 Innovation or "think way outside the box" centric piece. Was very thought provoking! |
![Market-Based Management: Strategies for Growing Customer Value and Profitability [MARKET BASED MGMT 5/E]](http://ecx.images-amazon.com/images/I/51yBC3FZVNL._SL75_.jpg) | Market-Based Management: Strategies for Growing Customer Value and Profitability [MARKET BASED MGMT 5/E] Buy used from: $125.00 A textbook in MBA classes. Has some good "value based" pricing exercises! |
 | The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson Buy used from: $5.54 Important, albeit somewhat trendy, piece to understand that the future of most businesses is not in the mass market any more! |
 | Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey A. Moore Buy new: $14.98 / Used from: $2.54 Another must read from G. Moore! |
 | Customer Centered Products: Creating Successful Products Through Smart Requirements Management by Ivy F. Hooks Buy new: $22.22 / Used from: $0.01 Haven't finished reading this, but it does have smart requirements definition examples that are pertinent to most competitive high tech products, not just software projects like many other books. Has some pretty good reviews too. |
 | The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Buy new: $18.45 / Used from: $9.96 Good read especially if you are starting a new technology, product line or company! |
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